Proactive communication helped United weather storm

Prior to a winter storm affecting its Denver hub in April, United Airlines proactively reached out to more than 200,000 customers to offer rebooking options and added 22 flights prior to the storm, substantially mitigating the impact of the weather event. “Our forward leaning approach was the right one for our Denver operation and, more importantly, the right one for our customers,” said Chief Operating Officer Jon Roitman.