Revenue management in the spa industry

Revenue management has been standard practice in the airline and hotel industries for decades, but the spa industry has been slower to embrace its principles. However, as the industry continues to navigate the impact of COVID-19 and chart a course toward the future, there has never been a better opportunity to consider the merits of revenue management once again, its applicability to spas and its massive potential impact on the industry’s bottom line. Read more in the August issue of Pulse magazine.