Richard Branson reveals how his new adults-only cruise line, Virgin Voyages, will turn the cruise industry upside down

Sir Richard Branson and his Virgin Group are getting into the cruise business. The iconic entrepreneur announced last Thursday that Virgin Voyages is officially open for business with tickets for its maiden voyage in April 2020 available for purchase. Virgin Voyages, a joint venture with Bain Capital, will not only be Branson’s first foray into the cruise business, but it will also be his first experience with cruises in general. Which means, expect Virgin to break with the status quo.