Royal Caribbean Group Teams Up with IBS Software for Digital Overhaul

Royal Caribbean Group is embarking on a digital transformation journey in partnership with IBS Software, aiming to revolutionize its guest experience through the iTravelCruise travel platform. This collaboration is set to significantly enhance the cruise line’s digital operations, offering guests a more streamlined and personalized vacation experience.

With the integration of IBS Software’s cutting-edge technology, Royal Caribbean Group will enhance its bundling and selling services. This includes the ability for guests to conveniently book flights, hotels, and transfers along with their cruise packages. Moreover, the technology is designed to offer personalized services to guests, such as tailored offers, credits, and loyalty rewards, all accessible through an integrated guest wallet.

Martha Poulter, Chief Information Officer at Royal Caribbean Group, emphasized the importance of continuous innovation in providing new and differentiated guest experiences. She highlighted that the adoption of the latest cloud-based retail systems will offer greater flexibility and ease in booking and customizing travel experiences.

Jitendra Sindhwani, President of IBS Software, expressed excitement about partnering with Royal Caribbean Group. He noted that the travel industry is transitioning towards a more guest-centric approach, and Royal Caribbean Group is at the forefront of this shift, continually enhancing value for guests throughout their vacation journey.

Sindhwani also pointed out that next-generation cloud-based architecture and digital solutions like the iTravelCruise SaaS platform are key drivers in enabling companies to realize their full potential for growth and scalability. This partnership marks a significant step for Royal Caribbean Group as it aims to transform the future of cruising, leveraging advanced digital solutions to elevate the guest experience at every stage.