Sabre Launches AI-Powered Solution, Upgrade IQ, for Airlines to Optimize Premium Cabin Inventory
Sabre, a leading technology provider for the travel industry, has unveiled “Sabre Upgrade IQ,” an innovative artificial intelligence-driven solution designed to assist airlines in optimizing their premium cabin inventory. Here are the key details:
Sabre collaborated with Hopper, a renowned travel platform, to integrate its bidding platform into Upgrade IQ. This partnership allows travelers to bid for seat upgrades at various stages before their journey, including during booking, check-in, via the airline’s app, or through email. Additionally, the solution leverages artificial intelligence capabilities provided by Google.
- Enhanced Customer Experience: Upgrade IQ offers dynamic pricing for upgrade offers, suggesting minimum and maximum bid values, along with the initial bid price. It also enables ticket re-issuance and validation, payment processing, and the seamless delivery of receipts and confirmations to travelers.
- Optimized Revenue: During beta testing, Upgrade IQ demonstrated its ability to generate impressive results. Airlines reported an increase of up to 20% in incremental upgrade revenue, effectively filling empty premium cabin seats and enhancing overall revenue.
Garry Wiseman, Chief Product Officer of Sabre Travel Solutions, emphasized the role of strategic partnerships in driving innovation and accelerating time-to-market. He stated that the collaboration with Google and Hopper has delivered a modern retailing solution that empowers airlines to manage seat upgrades effectively and create distinctive customer experiences.
Sabre Upgrade IQ represents a significant step forward in leveraging AI and strategic partnerships to help airlines make data-driven decisions, enhance revenue streams, and improve passenger satisfaction. With the ability to dynamically price upgrades and offer travelers more flexibility in securing premium cabin seats, Upgrade IQ is set to transform the airline industry’s approach to seat inventory management.
Sources: AirGuide Business airguide.info, msn.com, Sabre.com, Hopper