Saudi Arabian Airlines launches new in-flight entertainment system

Saudi Arabian Airlines (SAUDIA) revealed its brand-new in-flight entertainment (IFE) system, Beyond, on 9 May.

SAUDIA says the new IFE system will further transform the carrier’s onboard experience, offering over 5,000 hours of HD content such as Western and Eastern films and TV shows, ebooks, weather reports, shopping, meal ordering and flight information.

Beyond features the largest Islamic content in the skies, with guests getting notified of prayer times throughout the journey. The system’s Kid Mode allows children to watch their favourite cartoons, movies, and games.

Beyond also offers a range of other practical features, such as the ability to check the status of the flight while en route and a real-time view of the sky during take-off and landing from cameras. Guests onboard can also shop and browse the latest products from the comfort of their seat.

Essam Akhonbay, SAUDIA’s VP Marketing & Product Management, said: “We’ve never stopped improving our product. The new IFE will further transform SAUDIA’s onboard experience. The success of SAUDIA’s IFE investments and strategy is demonstrated by the loyalty and positive feedback from our guests across all cabin classes. We are delighted to showcase our new IFE with visitors at the ATM.”

The new IFE System Beyond will be implemented gradually across the SAUDIA fleet by the end of this year.