Sensitivity means smart business, new chain CEO says

Mappers of the hospitality industry’s newest socially and environmentally focused venture assert that doing good will translate into doing well. “Our studies show that people that have a view to conscious travel and belief around these core values will stay longer in these hotels and pay a premium,” says CEO Raoul Thomas of CGI Merchant Group, whose Conscious Certified Hotels will operate under Hilton Hotels Corp.’s various soft brand collections.