Simple tips for maximizing YouTube Shorts engagement

YouTube Shorts’ head of global content strategy Madisen Dewey​ highlights the value of its new vertical video tool in beta testing for content that’s less than 60 seconds, the various creation tools available and how to utilize its bi-weekly Shorts Report for Shorts trends and tips. The latest Shorts Report suggests marketers focus on a relevant event or trend to enhance engagement, produce concise storylines and focus on educating or entertaining the audience.