Singapore Airlines is first airline to offer direct online shopping inflight

Singapore Airlines has become the first airline to offer direct online shopping on KrisShop on board its planes.

The online shopping platform from Airfree, integrates the KrisShop offer into a single marketplace available on SIA’s connected onboard multimedia system, supplied by Thales. Passengers can choose and buy items as well as take advantage of attractive promotions, all from a single marketplace and with real-time payment. Passengers can have their purchases delivered to their homes or during an upcoming flight, whether it is a connection or a return flight.

The solution entered into service at the end of June and will be gradually deployed on certain Singapore Airlines Airbus A350s.

“E-commerce is the future of sales and the integration of this functionality into our in-car multimedia system is another industry first for SIA. This enables KrisWorld to meet the expectations of passengers by offering them more than just movies, TV shows, music and games. This is part of our unwavering commitment to continuously innovate and improve our product and service offering, and to broaden the travel experience for our customers,” commented Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines.

“Since its rebranding in 2019, KrisShop has been working to rethink the relationship with the consumer. Today, in collaboration with Singapore Airlines, we are delighted, through the integration of our live e-commerce platform on KrisWorld, to be able to bring a renewal to the in-flight shopping experience. This allows us to expand our presence in the travel segment and reinforces our commitment to providing all of our customers with an integrated user experience,” added Chris Pok, Managing Director of KrisShop.