Small business owners are pivoting to stay afloat

The economic impacts of the ongoing pandemic have disproportionately affected small businesses — while the largest companies in the country have seen revenue climb. But many small business owners have adapted and pivoted to keep their companies alive during hard times, targeting online audiences and offering pandemic-specific products and services. Small businesses still struggling as the economy reopens should focus on messages of community support, people’s desire for local connections after lengthy lockdowns and digital channels that can boost their reach.