Small businesses leverage TikTok to grow

Small business owners are using TikTok to showcase their  products and highlight different aspects of their businesses. Everything from jewelry, makeup and self-care products to keychains, upcycled clothes and self-defense tools have seen massive success following a viral video. The success of this content has allowed entrepreneurs to increase production, pay off bills, provide for their families and even help others by offering tips and consulting on how to start a small business.