Southwest Airlines Ends Free Checked Baggage Policy

In a significant shift for its business model, Southwest Airlines announced on March 11, 2025, that it will end its long-standing policy of offering free checked baggage, a hallmark of the airline’s service that set it apart from its competitors for decades. The decision comes as part of the airline’s efforts to evolve and meet its current and future business objectives.

Bob Jordan, President and CEO of Southwest Airlines, emphasized that the company is looking to tap into new customer segments and return to profitability. “We have tremendous opportunity to meet current and future customer needs, attract new customer segments we don’t compete for today, and return to the levels of profitability that both we and our shareholders expect,” Jordan said in the statement. However, he reassured that the airline would continue to focus on its core strength—its people and the friendly, award-winning customer service they provide.

For years, Southwest’s offer of two free checked bags per customer was a significant draw for passengers, particularly families. However, beginning May 28, 2025, the airline will start charging fees for the first and second checked bags, aligning it more closely with other major carriers. Customers who qualify for specific loyalty tiers will continue to receive free checked baggage benefits. Rapid Rewards A-List Preferred Members and customers purchasing Business Select fares will continue to enjoy two free checked bags, while A-List Members and other select customers will receive one free checked bag. Additionally, Southwest will offer one free checked bag to Rapid Rewards Credit Cardmembers.

For other customers, the first and second checked bags will incur fees, with standard weight and size limitations applying. This move comes alongside other adjustments aimed at enhancing the customer experience, including changes in how points are earned, the ability to book flights through Expedia, and the introduction of assigned seating and extra legroom options.

The airline also recently implemented cost-cutting measures, including the closure of two flight attendant bases as part of workforce reduction efforts. While the changes mark a departure from the airline’s traditional service model, Southwest is positioning itself to navigate the evolving market dynamics while maintaining its focus on customer service.

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