Southwest Airlines Adjusts Boarding Process, Ends Early-Bird Check-In Option

Have you ever wondered why you’re asked to board a flight 20-25 minutes before takeoff? The answer lies in the complex boarding process, particularly for airlines like Southwest that lack assigned seating. Southwest, in an effort to manage costs, employs an open boarding system, allowing passengers to choose their seats upon entering the aircraft.

Under this system, passengers are categorized into groups: A, B, or C, along with a number from 1 to 60. Boarding occurs when your group and number are called, maintaining the status quo of the process.

However, one significant change is on the horizon. Southwest Airlines has decided to discontinue the sale of its early-bird check-in option. The policy shift will come into effect on August 15, as per a recent report from View From the Wing.

According to an internal memo circulated to employees, Southwest is undergoing various initiatives to modernize the customer experience and attract more travelers, aligning with its strategic priorities. The memo stated, “Similar to our fare products and upgraded boarding, Early Bird Check-in might not be available at any given time. If the Early Bird Check-in standalone product is unavailable, customers will still have an opportunity to purchase Business Select or Upgraded Boarding, both of which are also subject to availability. Customers who purchase ‘Anytime’ fares will still receive Early Bird Check-in as part of the benefits of that fare.”

In essence, Southwest’s move appears to nudge passengers towards higher-priced fares, a strategy aimed at boosting the airline’s revenue. However, this adjustment could potentially frustrate many travelers. Even attaining group A status doesn’t guarantee a seat unless passengers opt for Business Select, a significantly more expensive option compared to regular seating.