The Case for Personalisation

The airline industry has been coping with high uncertainty as a result of the pandemic, and demand will remain uneven and volatile for some time. An increasing number of airlines, especially full-service carriers, are now looking to sense and respond to changing traveler behaviors in a more agile and personalized way. Beyond the buzzword, personalisation is becoming very real. But what does it truly entail? Here, we will discuss the value potential, drivers and technology available for airlines to accelerate towards personalised offers.