The state of play in B2B digital marketing

Social media, followed by both email and content, are cited by business-to-business marketers as the most effective digital channels, and 68% of B2B marketers expect digital budgets to rise, according to the 2021 State of B2B Digital Marketing report from Ascend2 and Wpromote. The comprehensive study also notes B2B marketers are prioritizing spend for new social platforms, virtual events and influencers.