Upscale stores find new ways to court shoppers
Luxury department stores have new opportunities to grab consumers’ attention and LVMH’s reopening of the refurbished La Samaritaine in Paris and the ever-changing scene at Selfridge’s in London can offer some lessons, says business consultant Kate Hardcastle. Creating high-end experiences such as salon and spa services is key, as is tempting taste buds with new culinary offerings and showing concern for social issues.