What does authentic thought leadership look like?
Being a thought leader in your industry requires a strong belief in your messaging, which itself is inspired by “a deliberate, intentional discovery process” that aligns with organizational mission, strategy and goals, writes James O’Gara, CEO and founder of StoryDimensions. Among the questions O’Gara says to ask yourself: “What ideas and visions for the business have we discussed behind closed doors, but have been uncomfortable sharing publicly in the past?”