Why diversity is essential to the wine industry’s future

A slew of dedicated groups are pledging to bring much-needed inclusion and equity to the wine industry, which is not only the right thing to do but also ensures the long-term viability of winemaking by recognizing the country’s changing demographics. “The wine industry has chosen to ignore the fact that consumers driving changes are coming from diverse backgrounds,” said Napa, Calif.’s Signorello Estate winemaker Priyanka French, who participates in outreach programs such as Wine Unify and The Roots Fund.